Over 100 people watched Spiros Tzortzis, graduate of the Department of Organization and Business Administration of the Economic University of Athens and member of the Cooperate Digital Communication Sociality, introduce us to the world of Google Adwords.
In the beginning of the event the attendees watched 3 small videos about:
Continuing, Vassilis Salapatas took the floor and informed us about SciFY’s actions in the field of Organisational Intelligence. He described Newsum, an application which conducts sums of news from different sources and in many languages, he also referred to PServer, an application for automatic personalization services.
We were also informed about SciFY’s new projects which aim to contribute in the Digital Marketing of companies.
Later on, Mr Tzortzis made an introduction to Digital Marketing and described to us concepts like e-mail marketing, Social Media Marketing and Display Advertising.
He analysed what are Google AdWords as well as the terminology that is being used:
- CPC : Cost Per Click
- Quality Score
- CPM : Cost per 1.000 views
- CTR : Click-Through Rate Clicks / Impressions
We were informed about how advertising takes place on the internet -Google Search Network and Google Display Network- and how Quality Score affects the results.
We would like to thank Spiros, INNOVATHENS and of course all our friends who attended the event making very interesting comments and questions and contributing once more in making our dream of free diffusion of knowledge come true.
Download the presentation here.
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