70 people from the area of startups, business executives, students, members of Non-Profit NGO's and journalists watched with great interest the presentation made by Mr Michalis Malamatinas, the main speaker of the presentation.
Mr Malamatinas presented at the audience the ''10 Leadership Tactics at Period of Crisis'', dedicating a significant part of his presentation in practical applications and case studies from his many year experience in NIKE Hellas, in which he was General Manager, and from the field of Sales and Marketing Management as well. Special attention was given at the frame "S.A.V.E." (Solution, Access, Value and Education/ Engagement), that is proposed as an effective alternative instead of the traditional model of marketing mix of 4Ps (http://tinyurl.com/n8u8vqo).
The event was opened by Mr Vasilis Salapatas, co-founder and responsible for business development of SciFY, and Mr Chlouverakis, president of ΚΕΜΕΛ, who informed the audience about the initiatives of the NGO.
After the presentation it was time for the questions of the attendants and the LIVE tweeting questions as well. Visit our page at Twitter @SciFY_org to see some of the answers of Mr Malamatinas.
We kindly thank all SciFY volunteers who helped organizing the event.
SciFY Academy is a series of presentations regarding the free diffusion of knowledge - Sharing #OpenKnowledge! It is organized by the high technology innovation NGO SciFY and is open to everyone interested. The rapporteurs come from a lot of different fields and the issues vary from three basic thematic pillars: Computers & Technology- Entrepreneurship & Business Management- Startups & Innovation.